López-Fernández, M. C.; Serrano-Bedia, A. M.; … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 169-182
This paper analyzes the determining factors of the innovation decision in the hospitality industry. To this end, we …. Their results confirm a significant and positive relationship between the innovation decision in the hospitality industry … designed an original analytic model which considers the joint effect of both internal and external factors on the innovation …