Tingelhoff, Fabian; Klug, Sebastian; Elshan, Edona - In: California management review 66 (2024) 4, pp. 23-50
The metaverse, although yet to be fully realized, offers a compelling vision: a scalable and interoperable ecosystem of virtual worlds that can be simultaneously accessed by multiple users using continuous, user-generated, and embodied identities (i.e., avatars). Since the metaverse will likely...