Martinović, Maja; Barać, Roko; Maljak, Hrvoje - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-21
This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...
