Nguyen, Van Dai; Nguyen, Thi Tuyet Mai; Nguyen, Quynh Hoa - In: Cogent Business & Management 10 (2023) 2, pp. 1-25
The existing literature has focused on the exclusive relationship between institutional logics that are perceived as competing. The current study argues that multiple logics can co-exist in a blended relationship. The purpose of this study is to shed light on such a blended relationship between...