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~subject:"Advertising effects"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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2
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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