Thanatchaporn Jaruwanakul - In: Global business and finance review 29 (2024) 2, pp. 112-126
Purpose: This research explores the impact of adopting AI-CRM on integration capability, team collaboration, and firm … performance. Additionally, it investigates whether big data analytical capability significantly influences integration capability …, team collaboration, and competitive advantage. The study delves into whether integration capability is a driver of team …