Xuan, Quynh Tran; Truong, Hanh T.H.; Quang, Tri Vo - In: Cogent Business & Management 10 (2023) 2, pp. 1-25
and utilitarian experiences. It has been found that increasing integration quality leads to a more positive perception of … moderating role of transaction channels. Its centrality has been focused on omnichannel retailing cues comprising integration … quality, perceived fluency, and assurance quality; customer experience is analyzed through hedonic and utilitarian values …
