and utilitarian experiences. It has been found that increasing integration quality leads to a more positive perception of … moderating role of transaction channels. Its centrality has been focused on omnichannel retailing cues comprising integration … quality, perceived fluency, and assurance quality; customer experience is analyzed through hedonic and utilitarian values …

and utilitarian experiences. It has been found that increasing integration quality leads to a more positive perception of … moderating role of transaction channels. Its centrality has been focused on omnichannel retailing cues comprising integration … quality, perceived fluency, and assurance quality; customer experience is analyzed through hedonic and utilitarian values …

loyalty through customer satisfaction; and (4) examine the mediation effect of multi-channel integration quality in the …-channel integration quality model and Statistical Package for the Social Sciences (SPSS) were used to test the proposed hypothesis and …-channel integration quality was moderate to high, service quality affected customer loyalty through customer satisfaction. For service …