Search Results - subject:"interaction orientation"

Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation

Kankam-Kwarteng, Collins; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing 7 (2021), pp. 8-48

Purpose: This study examines the effect of market sensing and interaction orientation capabilities on the marketing … performance of service based firms in Ghana. The study particularly explored the moderation effect of interaction orientation … sensing capability and interaction orientation significantly account for variations in the marketing performance of the …

Persistent link: https://www.econbiz.de/10012630008

Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation

Kankam-Kwarteng, Collins; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 38-48

Persistent link: https://www.econbiz.de/10012795081

How do the various components of interaction orientation affect export performance?

Reavey, Brooke; Dimitrova, Boryana V.; Andras, Trina Larsen - In: Journal of Inter-Organizational Relationships 28 (2022) 1/2, pp. 19-34

Persistent link: https://www.econbiz.de/10013460223

When can interaction orientation create more service value? : the moderating role of frontline employees' trust in managers and employee deep acting

Yang, Defeng; Chen, Xiaoyun; Ma, Baolong; Wei, Haiying - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169646

High involvement work systems and organizational performance : the role of knowledge combination capability and interaction orientation

Song, Wenhao; Yu, Hongyan; Qu, Qunzhen - In: International journal of human resource management 32 (2021) 7, pp. 1566-1590

Persistent link: https://www.econbiz.de/10012500228

A study on the influencing factors of value co-destruction behavior in tourism interaction from the perspective of customer subjective fitting

Guan, Xinhua; Peng, Jiamin; Huan, Tzung-cheng - In: Journal of travel and tourism marketing 38 (2021) 7, pp. 742-757

Persistent link: https://www.econbiz.de/10012649881

An interaction orientation approach to SME-intermediaries relationships

Efrat, Kalanit; Øyna, Stine - In: European management journal 39 (2021) 4, pp. 508-520

Persistent link: https://www.econbiz.de/10013198056

The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations

Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37

Persistent link: https://www.econbiz.de/10012060696

Interactions, innovation, and services

Liu, Feng Hsu - In: The service industries journal 36 (2016) 13/14, pp. 658-674

Persistent link: https://www.econbiz.de/10011655408

The influence of service orientation and interaction orientation on consumer identification

Tung, Wei; Liang, Austin Rong-da; Chen, Su-chang - In: The service industries journal 34 (2014) 5, pp. 439-454

Persistent link: https://www.econbiz.de/10010379363