Liang, Rong‐Da; Zhang, Jun‐Shu - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 153-170
Purpose – The purpose of this paper is to investigate the relationships among interaction orientation, customer … indicate that interaction orientation has positive influences on customer satisfaction in first‐time and frequent diners …; interaction orientation positively affects behavioral intentions in frequent diners; and customer satisfaction positively affects …
