Search Results - subject:"interactive value formation"

How emotions impact the interactive value formation process during problematic social media interactions

Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793

Persistent link: https://www.econbiz.de/10014428171

A multidimensional practice-based framework of interactive value formation

Thuy Luyen; Shabbir, Haseeb; Dean, Dianne - In: Journal of service research 25 (2022) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10013268021

The embodiment of consumer knowledge

Llewellyn, Nick - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 212-234

Persistent link: https://www.econbiz.de/10012620032

Interactive value formation : exploring the literature on dark side of the service experience from the perspective of value co-destruction (VCD)

Codá, Renato Calhau; Farias, Josivania Silva - In: Services marketing quarterly 43 (2022) 4, pp. 520-540

Persistent link: https://www.econbiz.de/10013416997

Value co-destruction : review and conceptualization of interactive value formation

Echeverri, Per; Skålén, Per - In: Marketing theory 21 (2021) 2, pp. 227-249

Persistent link: https://www.econbiz.de/10012520608

Interactive value formation : drivers and outcomes from Airbnb guests' perspectives

Sthapit, Erose; Bjørk, Peter - In: Scandinavian journal of hospitality and tourism 21 (2021) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10012517160

The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: jbm - Journal of Business Market Management 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011388320

The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497

Persistent link: https://www.econbiz.de/10011379472

Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction

Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535

Persistent link: https://www.econbiz.de/10011825051