Search Results - subject:"interactivity"

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications : the pivotal moderation of user-perc...

Pang, Hua; Ruan, Yang - In: Journal of retailing and consumer services 80 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015114697

Exploring student response systems for large group teaching : a tale of engagement at scale

Barker, Sandra; Gribble, Lynn C. - In: Journal of work-applied management : JWAM 16 (2024) 2, pp. 316-328

Persistent link: https://www.econbiz.de/10015189053

The central role of consumer-brand engagement in product and service brand contexts

Ndhlovu, T.; Maree, T. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 944-961

Persistent link: https://www.econbiz.de/10015138152

Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow s...

Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015095237

Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement

Sallaku, Rezarta; Vigolo, Vania - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1346-1368

Persistent link: https://www.econbiz.de/10014548986

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051

Online content creators' and viewers' interdependent journeys

Hollebeek, Linda D.; Anselmsson, Johan; … - In: Services marketing quarterly 45 (2024) 3, pp. 296-318

Persistent link: https://www.econbiz.de/10015049447

Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase

Wu, Dezhi; Wang, Xinwei; Ye, Hua - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3820-3831

Persistent link: https://www.econbiz.de/10015407714

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey - In: Journal of Economics, Finance and Administrative Science 28 (2023) 56, pp. 319-334

): consistency, interactivity and connectivity, as predictors of positive customer evaluation (product and retail service … IMC consistency positively impacts product and service satisfaction. However, the effect of IMC interactivity was only … (consistency, interactivity and connectivity) on product and service satisfaction. …

Persistent link: https://www.econbiz.de/10014516387

Investigating the impact of Facebook advertising features on consumer behaviour

Vo Thi Huong Giang; Duy Binh Luong; Le Khoa Huan; Thi … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 17-25

Persistent link: https://www.econbiz.de/10014375455