Search Results - subject:"internal reference price"

The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting

Gross, Hellen P.; Rottler, Maren; Wallmeier, Franziska - In: Journal of Philanthropy and Marketing (NVSM) 26 (2021) 1

Nonprofit arts organizations face conflicting objectives to balance—or more specifically, to create—artistic and educational value and to generate financial income from various sources. Pay-what-you-want (PWYW), a participative pricing mechanism where services have no fixed price and...

Persistent link: https://www.econbiz.de/10012428753

Maximization, internal reference price and consumers' response to promotions

Soni, Nitin; Dawra, Jagrook; Katyal, Kanupriya - In: Marketing intelligence & planning 41 (2023) 4, pp. 489-504

sales price information to form their internal reference price. On the other hand, when buyers satisfice, their transaction … reference price. Originality/value The theory of purchase value assumes that consumers seek to maximize their value. Our work … behavioral response is not mediated by acquisition value. Further, such buyers consider sales price to form their internal …

Persistent link: https://www.econbiz.de/10014313037

Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing

Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25

Persistent link: https://www.econbiz.de/10013168029

Internal reference price response across store formats

Elshiewy, Ossama; Peschel, Anne Odile - In: Journal of retailing 98 (2022) 3, pp. 496-509

Persistent link: https://www.econbiz.de/10013426742

Influencing reference price utilisation through the learning environment

Peschel, Anne Odile; Zielke, Stephan; Scholderer, Joachim - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1245-1269

Persistent link: https://www.econbiz.de/10013466517

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

Sharma, Piyush; Roy, Rajat; Rabbanee, Fazlul K. - In: Journal of business research : JBR 109 (2020), pp. 88-100

Persistent link: https://www.econbiz.de/10012238031

Investigating relative impact of reference prices on customers' price evaluation in absence of posted prices : a case of Pay-What-You-Want (PWYW) pricing

Narwal, Preeti; Nayak, J. K. - In: Journal of revenue and pricing management 19 (2020) 4, pp. 234-247

Persistent link: https://www.econbiz.de/10012297950

The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state

Choi, Choongbeom; Choi, Sungwoo; Mattila, Anna S. - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 511-520

Persistent link: https://www.econbiz.de/10012179430

Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price

Bizen, Yoshifumi; Kishida, Keisuke; Nogi, Shoji; … - In: International Journal of Asian Business and Information … 9 (2018) 1, pp. 13-22

classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children …

Persistent link: https://www.econbiz.de/10012042599

Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price

Nieto-García, Marta; Muñoz-Gallego, Pablo A.; … - In: International journal of hospitality management 62 (2017), pp. 67-77

Persistent link: https://www.econbiz.de/10011702650