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  • Search: subject:"intrusiveness"
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Year of publication
Subject
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Advertising effects 6 Consumer behaviour 6 Internet marketing 6 Konsumentenverhalten 6 Online-Marketing 6 Werbewirkung 6 perceived intrusiveness 6 Advertising 4 Werbung 4 Brand image 2 Facebook 2 GDPR 2 Internet of Things (IoT) 2 Markenimage 2 Mauritius 2 Social Web 2 Social web 2 Target group 2 Thailand 2 Zielgruppe 2 attitude 2 attitude towards website 2 brand attitude 2 brand awareness 2 brand image 2 customization 2 data protection 2 data security 2 default nudge 2 entertainment value 2 healthy and sustainable food choices 2 informativeness value 2 intrusiveness 2 intrusiveness value 2 mid-roll advertising value 2 online ads 2 public acceptance 2 purchase intention 2 reactance theory 2 rich media ads 2
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Online availability
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Free 14 CC license 5
Type of publication
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Article 12 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Article 4 Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
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Language
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English 14
Author
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Bindah, Eric 2 Dârdală, Marian 2 Eggers, Carolin 2 Gabudeanu, Larisa 2 George, Simon 2 Gunnoo, Leenshya 2 Kidiyoor, Gururaj 2 Lemken, Dominic 2 Madhavan, Vinod 2 Maiorescu, Irina 2 Sabou, Gabriel-Cristian 2 Vîlcea, Alexandru-Lucian 2 Wahnschafft, Simone 2 Alwreikat, Ahmad A. M. 1 Bonfrer, I. 1 Brouwer, Werner B. F. 1 Chittipa Ngamkroeckjoti 1 Citalada, Muhammad Bhirawa Dwi Atma 1 Dieteren, C. M. 1 Djazuli, Atim 1 Exel, Job van 1 Ghanbarpour, Tohid 1 Gustafsson, Anders 1 Jakkrit Thavorn 1 Klongthong, Worasak 1 Ngamkroeckjoti, Chittipa 1 Puripat Trichob 1 Rjoub, Husam 1 Sahabeh, Easa 1 Sri Palupi Prabandari 1 Thavorn, Jakkrit 1 Trichob, Puripat 1 Worasak Klongthong 1
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Published in...
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Amfiteatru Economic Journal 1 Amfiteatru economic : an economic and business research periodical 1 Cogent Business & Management 1 Cogent Economics & Finance 1 Cogent business & management 1 Cogent economics & finance 1 Journal of Business Economics and Management (JBEM) 1 Journal of business economics and management 1 Psychology & marketing 1 South African journal of business management 1 Sustainable food discussion papers 1 SustainableFood Discussion Paper 1 The European journal of health economics 1
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Source
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ECONIS (ZBW) 9 EconStor 5
Showing 1 - 10 of 14
Did you mean: subject:"inclusiveness" (67 results)
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Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius
Bindah, Eric; Gunnoo, Leenshya - In: Journal of business economics and management 25 (2024) 1, pp. 175-190
, informativeness, entertainment, intrusiveness, brand awareness and Purchase intention) to quantitatively understand the effectiveness … brand awareness, customization, informativeness value, entertainment value, intrusiveness value, and purchase intention. The … model, the regression weight between customisation, informativeness, entertainment, intrusiveness and brand awareness were …
Persistent link: https://www.econbiz.de/10014540568
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Cover Image
Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius
Bindah, Eric; Gunnoo, Leenshya - In: Journal of Business Economics and Management (JBEM) 25 (2024) 1, pp. 175-190
, informativeness, entertainment, intrusiveness, brand awareness and Purchase intention) to quantitatively understand the effectiveness … brand awareness, customization, informativeness value, entertainment value, intrusiveness value, and purchase intention. The … model, the regression weight between customisation, informativeness, entertainment, intrusiveness and brand awareness were …
Persistent link: https://www.econbiz.de/10015401585
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Public acceptance of default nudges to promote healthy and sustainable food choices
Lemken, Dominic; Wahnschafft, Simone; Eggers, Carolin - 2023
intrusiveness, perceived effectiveness, and own behavior - are examined. …
Persistent link: https://www.econbiz.de/10014374609
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Public preferences for policies promoting a healthy diet : a discrete choice experiment
Dieteren, C. M.; Bonfrer, I.; Brouwer, Werner B. F.; … - In: The European journal of health economics 24 (2023) 9, pp. 1429-1440
Persistent link: https://www.econbiz.de/10014427297
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Public acceptance of default nudges to promote healthy and sustainable food choices
Lemken, Dominic; Wahnschafft, Simone; Eggers, Carolin - 2023
intrusiveness, perceived effectiveness, and own behavior - are examined. …
Persistent link: https://www.econbiz.de/10014285028
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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention
Thavorn, Jakkrit; Trichob, Puripat; Klongthong, Worasak; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …. However, the negative association between perceived intrusiveness and attitude is found as well in this research. For the …
Persistent link: https://www.econbiz.de/10014505669
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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention
Jakkrit Thavorn; Puripat Trichob; Worasak Klongthong; … - In: Cogent business & management 9 (2022) 1, pp. 1-22
intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …. However, the negative association between perceived intrusiveness and attitude is found as well in this research. For the …
Persistent link: https://www.econbiz.de/10014429098
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The effect of advertising relevance on avoidance with advertising engagement : perceived intrusiveness as mediation variable
Citalada, Muhammad Bhirawa Dwi Atma; Djazuli, Atim; Sri … - 2022
Persistent link: https://www.econbiz.de/10013355205
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Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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Intrusiveness and data protection in iot solutions for smart homes. amfiteatru
Maiorescu, Irina; Gabudeanu, Larisa; Vîlcea, … - In: Amfiteatru Economic Journal 23 (2021) 57, pp. 429-447
of personal data. The paper analyses in the scientific literature the intrusiveness generated by aggregations of personal … perception of intrusiveness and data protection in the use of their smart devices, with potential for IoT home interconnection … intrusiveness and responsibilities for ensuring the security of aggregated data through IoT solutions. The results also show that …
Persistent link: https://www.econbiz.de/10014461921
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