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  • Search: subject:"item response theory approach"
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Year of publication
Subject
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Consumer behaviour 1 Customer satisfaction 1 E-commerce 1 Electronic Commerce 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Market research 1 Marktforschung 1 Multi-facet item response theory approach 1 Online product ratings 1 Online retailing 1 Online-Handel 1 Product attributes 1 Viral marketing 1 Virales Marketing 1 composite maximum likelihood 1 factor analysis 1 item response theory approach 1 ordinal data 1 pairwise likelihood 1 three-stage estimation 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Chung, Yuho 1 Cui, Geng 1 Jöreskog, Karl G. 1 Katsikatsou, Myrsini 1 Li, Chunyu 1 Moustaki, Irini 1 Peng, Ling 1 Yang-Wallentin, Fan 1
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Institution
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London School of Economics (LSE) 1
Published in...
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Journal of the Academy of Marketing Science 1 LSE Research Online Documents on Economics 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling; Cui, Geng; Chung, Yuho; Li, Chunyu - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
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Cover Image
Pairwise likelihood estimation for factor analysis models with ordinal data
Katsikatsou, Myrsini; Moustaki, Irini; Yang-Wallentin, Fan - London School of Economics (LSE) - 2012
Pairwise maximum likelihood (PML) estimation method is developed for factor analysis models with ordinal data and fitted both in an exploratory and confirmatory set-up. The performance of the method is studied via simulations and comparisons with full information maximum likelihood (FIML) and...
Persistent link: https://www.econbiz.de/10011071409
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