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Search: subject:"jingle"
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Advertising music
142
Werbemusik
142
Brand management
57
Markenführung
57
Consumer behaviour
56
Konsumentenverhalten
56
Werbewirkung
43
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42
Musik
37
Music
36
Music industry
29
Musikwirtschaft
29
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20
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20
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19
Markenartikel
19
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18
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17
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13
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12
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12
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9
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8
Marketing management
8
Marketingmanagement
8
Television advertising
8
Einzelhandel
7
Europa
7
Europe
7
Perception
7
Wahrnehmung
7
Hörfunkwerbung
6
Personality psychology
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Persönlichkeitspsychologie
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Radio advertising
6
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111
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English
92
German
50
French
3
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Steiner, Paul
8
Kastner, Sonja
4
Kemp, Elyria
4
Spence, Charles
4
Allan, David
3
Anand, Sandip
3
Craton, Lincoln G.
3
Kopp, Steven W.
3
Pathak, Abhishek
3
Raja, Md Washim
3
Roth, Simone
3
Abolhasani, Morteza
2
Ballouli, Khalid
2
Borders, Aberdeen Leila
2
Bronner, Kai
2
Bui, M̃y
2
Calvert, Gemma Anne
2
Fraser, Cynthia
2
Graakjær, Nicolai
2
Groves, John
2
Hirt, Rainer
2
Kilian, Karsten
2
Kleinjohann, Michael
2
Krugmann, Dennis
2
Lantos, Geoffrey P.
2
Laver, Mark
2
Lepa, Steffen
2
Lerman, Dawn B.
2
Liu, Min
2
Lowrey, Tina M.
2
Luna, David
2
Monin Techawachirakul
2
Motoki, Kosuke
2
Natesan, Chinna
2
Nufer, Gerd
2
Oakes, Steve
2
Salzmann, Ralph
2
Shrum, L. J.
2
Albert, Noel
1
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3
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1
Netherlands Ministry of Agriculture, Industry and Commerce at the Hague
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Psychology & marketing
6
SpringerLink / Bücher
6
Journal of retailing and consumer services
5
The journal of consumer marketing
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Designing and communicating experience
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Routledge interpretive marketing research
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
2
essentials
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
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1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Building strong brands and engaging customers with sound
Jaskari, Minna-Maarit
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014464984
Saved in:
4
Sonic branding : a narrative review at the intersection of art and science
Spence, Charles
;
Keller, Steve
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1530-1548
Persistent link: https://www.econbiz.de/10014555574
Saved in:
5
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
6
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
9
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
10
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
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