Kovács, Ernő; Lőke, Zsuzsanna; Bokor, Ibolya - In: Acta Universitatis Bohemiae Meridionales 10 (2007) 1, pp. 37-42
The seasonal changes of fashion makes it possible for the consumers to modify their attachment to social groups, and change their group identities by purchasing newly emerging products as social „symbols”. This consumer orientation motivates the social life of Western European societies,...