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Search: subject:"key driver analysis"
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key driver analysis
5
customer satisfaction
3
relative weight analysis
3
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Service quality
2
importance-performance analysis
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necessary condition analysis
2
BWS
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CX research
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Conditional choice probability
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Consumer behaviour
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Kano model
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Key driver analysis
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Measurement
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Messung
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Product cannibalization and synergy
1
Shapley value
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Viral marketing
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Vorschlagswesen
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Word of mouth
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attitudinal drivers
1
attribute importance
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commitment
1
compensatory
1
continuous improvement
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diagonal line IPA
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emotions
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hierarchical Bayes
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multicollinearity
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must have attributes
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Garver, Michael S.
4
Williams, Zachary
2
Aksoy, Lerzan
1
Conklin, Michael
1
Keiningham, Timothy
1
Lariviere, Bart
1
Lipovetsky, Stan
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International journal of market research
4
Journal of choice modelling
1
Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
5
RePEc
1
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Using complementary analyses with importance-performance analysis
Garver, Michael S.
- In:
International journal of market research
67
(
2025
)
5
,
pp. 540-559
Persistent link: https://www.econbiz.de/10015563028
Saved in:
2
Necessary condition analysis : new applications for market researchers
Garver, Michael S.
- In:
International journal of market research
67
(
2025
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10015573511
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3
Key
driver
analysis
with relative weight analysis : a two-step approach
Garver, Michael S.
;
Williams, Zachary
- In:
International journal of market research
66
(
2024
)
6
,
pp. 711-728
Persistent link: https://www.econbiz.de/10015562539
Saved in:
4
The unintended consequences of attitudinal word-of-mouth drivers
Keiningham, Timothy
;
Rust, Roland T.
;
Lariviere, Bart
; …
- In:
Marketing accountability for marketing and …
,
(pp. 263-276)
.
2021
Persistent link: https://www.econbiz.de/10012654243
Saved in:
5
Utilizing relative weight analysis in customer satisfaction research
Garver, Michael S.
;
Williams, Zachary
- In:
International journal of market research
62
(
2020
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012214131
Saved in:
6
Finding items cannibalization and synergy by BWS data
Lipovetsky, Stan
;
Conklin, Michael
- In:
Journal of choice modelling
12
(
2014
)
C
,
pp. 1-9
Shapley value for
key
driver
analysis
. …
Persistent link: https://www.econbiz.de/10011117146
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