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Subject
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Consumer behaviour 1 Emotion 1 Familie 1 Familienökonomik 1 Family 1 Family decision making 1 Family economics 1 Konsumentenverhalten 1 Theorie 1 Theory 1 anticipated emotions 1 key informant model 1 social identity 1 subjective norms 1 we-intentions 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bagozzi, Richard P. 1 Xie, Chunyan 1 Østli, Jens 1
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Marketing : ZFP ; journal of research and management 1
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ECONIS (ZBW) 1
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Social and emotional influences in family decision making by use of the key informant model
Xie, Chunyan; Bagozzi, Richard P.; Østli, Jens - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 113-125
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