This paper presents the basics of the Transaction cost theory (TCT) and shows it's contribution to the Theory of the firm by the view of the new institutional economics. In the first part, author presents resources and presumptions of the TCT mainly by O. E. Williamson. The theory is based on...

In the international business-to-business (B2B) setting, a firm's salespeople often have more direct, prolonged, and intimate contact with the customer and market environments than any other employees of the firm. In fact, for customers in many B2B markets, the salesperson is the face of the...

Today׳s supply chain professionals are inundated with data, motivating new ways of thinking about how data are produced, organized, and analyzed. This has provided an impetus for organizations to adopt and perfect data analytic functions (e.g. data science, predictive analytics, and big data)...