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  • Search: subject:"laddering interview technique"
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Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Befragung 1 Brand image 1 Brand management 1 Consumer values 1 Customer value 1 Gastronomie 1 Green brand positioning 1 Interview 1 Kaufentscheidung 1 Kundenwert 1 Laddering interview technique 1 Luxury goods 1 Luxusgüter 1 Markenführung 1 Markenimage 1 Means-end chain 1 Productivity 1 Produktivität 1 Purchase decision 1 Restaurant industry 1 Sustainable product 1 Vintage capital model 1 Vintage-Modell 1 buying behavior 1 laddering interview technique 1 luxury vintage products 1 means-end chain analysis 1 purchasing motivations 1 vintage products 1 Öko-Produkt 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Amatulli, Cesare 1 Cascio, Robert 1 De Angelis, Matteo 1 Jeng, Mei-Yuan 1 Pino, Giovanni 1 Yeh, Tsu-Ming 1
Published in...
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Psychology & marketing 1 Service business 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Understanding purchase determinants of luxury vintage products
Amatulli, Cesare; Pino, Giovanni; De Angelis, Matteo; … - In: Psychology & marketing 35 (2018) 8, pp. 616-624
Persistent link: https://www.econbiz.de/10011970131
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The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan; Yeh, Tsu-Ming - In: Service business 10 (2016) 1, pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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