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Search: subject:"last click attribution"
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Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.
;
Poojary, Anup Ananda
;
Jawa, Vineet
; …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
Saved in:
2
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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