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  • Search: subject:"latent changepoint model"
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Beziehungsmarketing 1 Consumer behaviour 1 Konsumentenverhalten 1 Multivariate Analyse 1 Multivariate analysis 1 Relationship marketing 1 Theorie 1 Theory 1 customer base analysis 1 digital content 1 latent changepoint model 1 multivariate "buy 'til you die" model 1 multivariate choice model 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Jamal, Zainab 1 Park, Young-hoon 1 Schweidel, David A. 1
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Marketing science 1
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ECONIS (ZBW) 1
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A multiactivity latent attrition model for customer base analysis
Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science 33 (2014) 2, pp. 273-286
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