Drabas, Tomasz; Wu, Cheng-Lung - In: Journal of Air Transport Management 32 (2013) C, pp. 8-16
A number of customer segments may exist in any air travel market, differing in the willingness-to-pay, income, age, time of travel or airline preferences. Not accounting for this diversity may introduce a significant variance into any choice model. In this paper we present a Segment Specific...