Henseler, Jörg; Ringle, Christian M.; Sinkovics, Rudolf R. - In: New challenges to international marketing, (pp. 277-319). 2009
In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/Inform, Elsevier ScienceDirect, Emerald Insight,...