Brands represent a significant share of a firm's value. While a brand's value has always been dependent on acceptance and interaction between consumers, so far, academic literature has not revealed a suitable metric to capture the complex social nature of brands. Especially, due to today's...

Modern empirical macroeconomic models, known as structural autoregressions (SVARs) are dynamic models that typically claim to represent a causal order among contemporaneously valued variables and to merely represent non-structural (reduced-form) co-occurence between lagged variables and...

This second Long Range Planning special issue on PLS-SEMin strategic management research and practice seeks to further progress towards this goal. The journal received 41 articles for its special issue on PLS-SEM, twelve of which completed a thorough review process successfully. Based on the...

The articles included in this special issue address PLS-SEM path modeling's strengths and limitations. In our introductory article, we provide an overview of the PLS-SEM path modeling approach directed at colleagues unfamiliar with the approach and who need to understand when PLS-SEM is the most...