Timo Waurick untersucht die Wirkung der Werkzeuge des Lean Six Sigmas auf Basis umfassender empirischer Daten mit Hilfe einer PLS-Analyse. Mit dem untersuchten Kausalmodell belegt Timo Waurick erstmals wissenschaftlich die gemeinsame Wirkung der Methodenwerkzeuge auf Produktivität und...

This article addresses value creation by corporate centres of multi-business firms through vertical intervention in single business units. Drawing on parenting literature, agency theory, and the resource-based view, we develop a model comprising an interlinked set of hypotheses on value...

Fourth-Party Logistics (4PL) transaction center aggregates trading partner competencies to provide comprehensive supply chain solutions. Since the 4PL transaction center deals with multiple category of trading partners, it offers both opportunities and risks. Especially, estimating risk in 4PL...

Purpose – Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons’ important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses...

When applying the partial least squares structural equation modeling (PLSSEM) method, the assumption that the data stem from a single homogeneous population is often unrealistic. For the full set of data, unobserved heterogeneity in the PLS path model estimates may result in misleading...

Purpose – Revisiting Fornell et al.’s (1996) seminal study, this chapter looks at the evidence for observed and unobserved heterogeneity within data underlying the American customer satisfaction index (ACSI) model. Examining data for two specific industries (utilities and hotels) reveals...

Alongside structural equation modeling (SEM), the complementary technique of partial least squares (PLS) path modeling helps researchers understand relations among sets of observed variables. Like SEM, PLS began with an assumption of homogeneity — one population and one model — but has...

This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with Rönkkö and Evermann’s study:...