Search Results - subject:"launch"

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Timing legitimacy : identifying the optimal moment to launch technology in the market

Robinson, Thomas Derek; Veresiu, Ela - 2025

Persistent link: https://www.econbiz.de/10015374305

The impact of influencers on brand social network growth : insights from new product launch events on Twitter

Benevento, Elisabetta; Aloini, Davide; Roma, Paolo; … - In: Journal of business research : JBR 189 (2025), pp. 1-15

network growth during new product launch events. Leveraging an extensive dataset of over two million tweets from Twitter (now …

Persistent link: https://www.econbiz.de/10015396142

International Aid and Sustainable Development in North Korea: A Country Left Behind with Cloaked Society

Lim, Sojin - 2024

This book examines international aid in North Korea, in particular the ongoing policy of withholding aid, through the lens of the impact on the general population to present an argument for sustainable development. Focusing on the human rights of North Koreans and presenting a case for the use...

Persistent link: https://www.econbiz.de/10015085475

Sustainability and strategic differentiation in unregulated consumer goods markets

Brecko, Kristina; Kim, Yewon - 2024

Persistent link: https://www.econbiz.de/10015191597

Anticipating High-Speed Broadband Penetration: A Multi-Country Pre-Launch Forecasting Study

Petre, Konstantin; Chipouras, Aristides; Katsianis, Dimitris - 2023

The objective of this study is to develop a new approach for pre-launch forecasting of the highspeed broadband …

Persistent link: https://www.econbiz.de/10014367361

Does health technology assessment compromise access to pharmaceuticals?

Büssgen, Melanie; Stargardt, Tom - In: The European Journal of Health Economics 24 (2023) 7, pp. 1245-1248

introduction of Germany's HTA system (AMNOG) in 2011. We obtained launch data on pharmaceuticals for 30 European countries from the … IQVIA (formerly IMS) database. Using difference-in-difference models, we estimated the effect of AMNOG on launch delay, the … ranking order of launch delays and the availability of pharmaceuticals. We then compared the results for Germany to Austria …

Persistent link: https://www.econbiz.de/10015325474

Developing a strategy for improving mayonnaise with different proportions of vegetable oils

Kryskova, Larysa; Spivak, Serhii - In: Technology audit and production reserves 4 (2023) 3/72, pp. 15-18

Persistent link: https://www.econbiz.de/10014445572

Does health technology assessment compromise access to pharmaceuticals?

Büssgen, Melanie; Stargardt, Tom - In: The European journal of health economics 24 (2023) 3, pp. 437-451

Persistent link: https://www.econbiz.de/10014328020

Does health technology assessment compromise access to pharmaceuticals?

Büssgen, Melanie; Stargardt, Tom - In: The European journal of health economics 24 (2023) 7, pp. 1245-1248

Persistent link: https://www.econbiz.de/10014328187

The impact of market orientation on new product performance through product launch quality: A resource-based view

Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent Business & Management 9 (2022) 1, pp. 1-22

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a …-based resource enhancing firms' product launch quality, and right decisions concerning the product launch elevate new product … performance. The results also reveal while market orientation significantly impacts new product performance, product launch …

Persistent link: https://www.econbiz.de/10014505798