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Search: subject:"launch strategy"
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Launch strategy
5
New product development
4
Produktentwicklung
4
product launch strategy
4
Game theory
3
Innovation
3
Spieltheorie
3
Theorie
3
Theory
3
launch strategy
3
China pharmaceutical industry
2
Competitive environment
2
Innovation management
2
Innovationsmanagement
2
Market entry
2
Markteintritt
2
Network economics
2
Netzwerkökonomik
2
New drug performance
2
Resource availability
2
new product performance
2
Agency model
1
Agency theory
1
Arzneimittel
1
Arzneimittelmarkt
1
Betriebsgröße
1
Chicken-and-egg dilemma
1
China
1
Commercialization
1
Counterfactual simulation
1
Digital platform
1
Digitale Plattform
1
Distribution channel
1
Dual channel
1
E-commerce
1
Egg industry
1
Electronic Commerce
1
Electronic book
1
Ernährungsindustrie
1
Firm performance
1
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Undetermined
12
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Article
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12
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12
research-article
1
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English
13
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1
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Burns, James R.
2
Amin Ansary
1
Baccarella, Christian V.
1
Bhargava, Hemant K.
1
Calantone, Roger J.
1
Ching Gu, Vicky
1
Decker, Reinhold
1
Di Benedetto, C. Anthony
1
Gerhard, Daniel A.
1
Goldenberg, Seth J.
1
Gravagna, Jeff
1
Gu, Vicky Ching
1
Hinz, Oliver
1
Hou, Wenhua
1
Ke, Hua
1
Kim, Byung Cho
1
Kryskova, Larysa
1
Kundisch, Dennis
1
Mehra, Amit
1
Mo, Yutong
1
Nik Mohd Hazrul Nik Hashim
1
Rubera, Gaia
1
Saha, Rajib Lochan
1
Satimanon, Thasanee
1
Spivak, Serhii
1
Stummer, Christian
1
Sun, Daewon
1
Voigt, Kai-Ingo
1
Voigt, Sebastian
1
Weatherspoon, Dave D.
1
Ye, Shujun
1
Zhang, Wenqing
1
Zhang, Xiuyi
1
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
European journal of international management : EJIM
1
International Journal of Engineering Management and Economics
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Technology audit and production reserves
1
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ECONIS (ZBW)
12
RePEc
1
Other ZBW resources
1
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10
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14
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1
Developing a strategy for improving mayonnaise with different proportions of vegetable oils
Kryskova, Larysa
;
Spivak, Serhii
- In:
Technology audit and production reserves
4
(
2023
)
3/72
,
pp. 15-18
Persistent link: https://www.econbiz.de/10014445572
Saved in:
2
International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size
Nik Mohd Hazrul Nik Hashim
;
Amin Ansary
- In:
European journal of international management : EJIM
21
(
2023
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10014387963
Saved in:
3
A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain
Ke, Hua
;
Ye, Shujun
;
Mo, Yutong
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1491-1513
Persistent link: https://www.econbiz.de/10013447625
Saved in:
4
Simultaneous or sequential? : multihoming launch strategies for mobile applications with consideration of promotion and switching costs
Zhang, Xiuyi
;
Hou, Wenhua
;
Zhang, Wenqing
- In:
International journal of production research
60
(
2022
)
3
,
pp. 977-998
Persistent link: https://www.econbiz.de/10013170383
Saved in:
5
Food manufacturers' sustainable product
launch
strategy
: game theory approach
Satimanon, Thasanee
;
Weatherspoon, Dave D.
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
3
,
pp. 213-236
Persistent link: https://www.econbiz.de/10012180993
Saved in:
6
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
7
Utilizing public betas and free trials to launch a software product
Mehra, Amit
;
Saha, Rajib Lochan
- In:
Production and operations management : the flagship …
27
(
2018
)
11
,
pp. 2025-2037
Persistent link: https://www.econbiz.de/10011970060
Saved in:
8
Platform launch strategies
Stummer, Christian
;
Kundisch, Dennis
;
Decker, Reinhold
- In:
Business & information systems engineering : BISE ; the …
60
(
2018
)
2
,
pp. 167-173
Persistent link: https://www.econbiz.de/10011873669
Saved in:
9
A real-world perspective : building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes
Goldenberg, Seth J.
;
Gravagna, Jeff
- In:
Journal of medical marketing : device, diagnostic and …
16
(
2017
)
2
,
pp. 41-49
Persistent link: https://www.econbiz.de/10011977414
Saved in:
10
Assessing the economic effects of server launches in free-to-play MMO games
Voigt, Sebastian
;
Hinz, Oliver
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 421-464
Persistent link: https://www.econbiz.de/10011707412
Saved in:
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