This paper is divided into four main parts. In the first part of the study, we identified the most significant factors that affect the performance of groups in collaborative learning situations. The results showed that the extent of communication, interactions and involvement/participation...

This paper is divided into four main parts. In the first part of the study, we identified the most significant factors that affect the performance of groups in collaborative learning situations. The results showed that the extent of communication, interactions and involvement/participation...

Рассмотрены роль брендинга в реализации инновационного процесса и создании взаимоотношений с потребителем, эмоционально-ценностная составляющая идентичности...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...

В статье рассмотрен вопрос о формировании доверия потребителей к собственным торговым маркам розничной сети. Использование современных технологий на стыке...