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  • Search: subject:"lexical complexity"
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Subject
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Communication 1 Consumer behaviour 1 Credibility 1 Glaubwürdigkeit 1 Internet marketing 1 Kommunikation 1 Konsumentenverhalten 1 Language 1 Online-Marketing 1 Product information 1 Produktinformation 1 Social Web 1 Social web 1 Sprache 1 Viral marketing 1 Virales Marketing 1 affect intensity 1 credibility 1 eWOM 1 electronic word of mouth 1 language expectancy theory 1 lexical complexity 1 persuasion 1 product reviews 1 two-sidedness 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Averbeck, Joshua M. 1 Jensen, Matthew L. 1 Wright, Kevin B. 1 Zhang, Zhu 1
Published in...
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Journal of management information systems : JMIS 1
Source
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ECONIS (ZBW) 1
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
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