Search Results - subject:"lifetime value"

Predicting e-commerce CLV with neural networks : the role of NPS, ATV, and CES

Norouzi, Vahid - In: Journal of economy and technology 2 (2024), pp. 174-189

Accurately predicting Customer Lifetime Value (CLV) is paramount in optimizing customer relationship management. This … adeptness at capturing intricate, nonlinear predictor-customer lifetime value (CLV) relationships. Consistency in training and … intelligence model with an artificial neural network algorithm to predict customer lifetime value. By incorporating this principle …

Persistent link: https://www.econbiz.de/10015402057

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

Dynamic personalization with multiple customer signals : multi-response state representation in reinforcement learning

Ma, Liangzong; Huang, Ta-Wei; Ascarza, Eva; Israeli, Ayelet - 2025

Persistent link: https://www.econbiz.de/10015197090

Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience

Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103

Persistent link: https://www.econbiz.de/10015176726

Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection

Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58

Persistent link: https://www.econbiz.de/10015324475

The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

Persistent link: https://www.econbiz.de/10015324752

Using PLS-SEM and XAI for causal-predictive services marketing research

Goktas, Polat; Dirsehan, Taşkın - In: The journal of services marketing 39 (2025) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10015207233

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: Journal of business research : JBR 186 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015154312

Value co-creation in tourism live shopping

Zhang, Yaozhi; Prebensen, Nina K. - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015157990

Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances : the role of satisfaction and product category

Bao Ngoc Le; Nguyen, Hoang Viet; Dung Minh Nguyen - In: Journal of Trade Science 13 (2025) 1, pp. 23-43

Purpose - Over energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-efficient appliances is crucial for long-term sustainability. This study...

Persistent link: https://www.econbiz.de/10015331642