EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"likelihood model"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 115 Konsumentenverhalten 113 Elaboration likelihood model 78 Advertising effects 57 Werbewirkung 57 elaboration likelihood model 57 Internet marketing 52 Online-Marketing 52 Social Web 39 Social web 39 Viral marketing 34 Virales Marketing 34 Elaboration Likelihood Model 26 Online retailing 24 Online-Handel 24 Advertising 19 Werbung 18 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Theorie 13 Theory 13 Vertrauen 13 Brand management 11 Credibility 11 Crowdfunding 11 Glaubwürdigkeit 11 Markenführung 11 Brand 10 Brand image 10 Markenartikel 10 Markenimage 10 Cognition 9 Innovation adoption 9 Innovationsakzeptanz 9 Kognition 9 Customer satisfaction 8 Kundenzufriedenheit 8 Communication 7
more ... less ...
Online availability
All
Undetermined 131 Free 23 CC license 3
Type of publication
All
Article 175 Book / Working Paper 9
Type of publication (narrower categories)
All
Article in journal 154 Aufsatz in Zeitschrift 154 research-article 11 Article 3 Aufsatz im Buch 3 Book section 3 Graue Literatur 3 Non-commercial literature 3 Working Paper 3 Arbeitspapier 2 Hochschulschrift 1 conceptual-paper 1
more ... less ...
Language
All
English 178 German 3 Undetermined 3
Author
All
Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Raza, Syed Hassan 2 Ren, Ruiyao 2 Rosset, Magdalena 2 Shum, Cass 2 Smith, H. Jeff 2
more ... less ...
Institution
All
African Association of Agricultural Economists - AAAE 1 Agricultural Economics Association of South Africa - AEASA 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
All
Journal of business research : JBR 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Journal of retailing and consumer services 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 International journal of hospitality management 3 Journal of marketing communications 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 1 Annals of the Institute of Statistical Mathematics 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Emerging issues in economics of development, business and finance 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1
more ... less ...
Source
All
ECONIS (ZBW) 162 Other ZBW resources 14 EconStor 4 RePEc 3 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 184
Cover Image
Signals vs. reality : consumer responses to green claims in quick commerce
Choubey, Vardhan Mahesh; Joshi, Prasad Vasant; … - 2025
Persistent link: https://www.econbiz.de/10015358280
Saved in:
Cover Image
Impact of social media influencers on consumers' well-being and purchase intention : a TikTok perspective
Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385
Purpose - Extending the elaboration likelihood model (ELM), this study investigates the impact of social media …
Persistent link: https://www.econbiz.de/10014581286
Saved in:
Cover Image
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
Cover Image
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
Cover Image
Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
Saved in:
Cover Image
Does evidence matter? : the impact of evidence regarding aid effectiveness on attitudes towards aid
Eger, Jens; Schneider, Sebastian H.; Bruder, Martin; … - In: The European journal of development research 35 (2023) 5, pp. 1149-1172
Persistent link: https://www.econbiz.de/10014374859
Saved in:
Cover Image
Persuading managers to enact ideas in organizations : the role of voice message quality, peer endorsement, and peer opposition
Brykman, Kyle M.; Raver, Jana L. - In: Journal of organizational behavior : OB ; the … 44 (2023) 5, pp. 802-817
Persistent link: https://www.econbiz.de/10014337150
Saved in:
Cover Image
Female consumers' involvement in intentional non-sustainable and unintentional sustainable apparel decisions : an emerging market perspective
Kempen, Elizabeth; Tobias-Mamina, Rejoice; Strydom, Mariette - In: Journal of marketing and consumer behaviour in emerging … (2023) 1/16, pp. 1-21
Likelihood Model, it was possible to explain the lack of elaborated involvement in sustainable apparel practices resembling the …
Persistent link: https://www.econbiz.de/10015359206
Saved in:
Cover Image
Correlates of responding to and becoming victimized by fraud : examining risk factors by scam type
DeLiema, Marguerite; Li, Yiting; Mottola, Gary - In: International journal of consumer studies 47 (2023) 3, pp. 1042-1059
Persistent link: https://www.econbiz.de/10014250680
Saved in:
Cover Image
Why do funders support social welfare crowdfunding platforms? : an elaboration likelihood perspective
Sajjad, Aqsa; Zhang, Qingyu; Alarifi, Ghadah; Battisti, … - In: Business ethics, the environment & responsibility 34 (2025) 1, pp. 231-245
Persistent link: https://www.econbiz.de/10015211000
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...