Search Results - subject:"local brand preference"

Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets

Yeboah-Banin, Abena A.; Silva Quaye, Emmanuel - In: Journal of global marketing 34 (2021) 5, pp. 372-391

Persistent link: https://www.econbiz.de/10012695201

Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany

Bahles, Michael - In: Central European Business Review 2014 (2014) 1, pp. 7-12

In international macroeconomics, there is a specific concept explaining deviations in international trade relations showing that countries have a bias and a strong preference for the consumption of their home-country goods. This article presents an application of the concept on brand preferences...

Persistent link: https://www.econbiz.de/10011195440

Cometh self-image congruence: a cross-cultural study

Shu, Shih-Tung; Strombeck, Stephen - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 538-552

self-image congruence (SIC) mediates the effect of consumer ethnocentrism (CE) on local brand preference (LBP). Design …

Persistent link: https://www.econbiz.de/10014675180

Cometh self-image congruence : a cross-cultural study

Shu, Shih-Tung; Strombeck, Stephen - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 537-552

Persistent link: https://www.econbiz.de/10011739460

Consumer ethnocentrism, country image and local brand preference : the case of the Colombian textile, apparel and leather industry

Correa, Santiago; Parente-Laverde, Ana-Maria - In: Global business review 18 (2017) 5, pp. 1111-1123

Persistent link: https://www.econbiz.de/10011778314

Home-bias-in-consumption based on different brand preferences in the East and the West of Germany

Bahles, Michael - In: Central European business review : CEBR 3 (2014) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10010407837