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consumer behavior
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Subjective knowledge, perceived risk, and information search when purchasing a franchise: A comparative exploration from Australia
Balsarini, Peter
;
Lambert, Claire
;
Ryan, Maria M.
; …
- In:
Journal of Risk and Financial Management
14
(
2021
)
8
,
pp. 1-17
Franchising has long been a method by which organizations seek to expand and facilitate
local
market
development
…
Persistent link: https://www.econbiz.de/10013201022
Saved in:
2
Subjective knowledge, perceived risk, and information search when purchasing a franchise : a comparative exploration from Australia
Balsarini, Peter
;
Lambert, Claire
;
Ryan, Maria M.
; …
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
8
,
pp. 1-17
Franchising has long been a method by which organizations seek to expand and facilitate
local
market
development
…
Persistent link: https://www.econbiz.de/10012626291
Saved in:
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