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Search: subject:"lovemark theory"
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The use of non-fungible tokens (NFTs) as promotional devices to build brands : an application of
lovemark
theory
Cho, Minjung
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of global fashion marketing : JGfM
16
(
2025
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015188839
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