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Subject
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Consumer behaviour 1 Electronic Banking 1 Electronic banking 1 Electronic payment 1 Elektronisches Zahlungsmittel 1 Innovation adoption 1 Innovationsakzeptanz 1 Kenia 1 Kenya 1 Konsumentenverhalten 1 M-PESA 1 Mobile Business 1 Mobile Marketing 1 Mobile business 1 Mobile communications 1 Mobile marketing 1 Mobile phone 1 Mobilkommunikation 1 Mobiltelefon 1 Payment transactions 1 Zahlungsverkehr 1 adopters versus non-adopters of mobile technology 1 digital wallets 1 m-commerce 1 m-marketing 1 m-money 1 m-transfers 1 mobile commerce 1 mobile marketing 1 mobile money 1 mobile transfers 1 retail payment systems 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Ariguzo, Godwin C. 1 White, D. Steven 1
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International journal of electronic marketing and retailing : IJEMR 1
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ECONIS (ZBW) 1
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Exploring demographic differences in the adoption of mobile money : M-PESA in Kenya
Ariguzo, Godwin C.; White, D. Steven - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 340-358
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