Air transport is considered a cyclical industry sensitive to the macro-environment in which it operates. As aviation … equally important to air transport exclusive conditions. This paper highlights the significant impact of the national macro-environment … makers and regulators to assess the national macro-environment forces during the situation analysis part of the strategic …

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses … through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are … operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is …

financial analysis, relative rates and their grouping, effect of macro environment factors, bankruptcy and forecasting methods …’s macro environment components and factors. Carry out the business financial analysis, using relative financial rates and to …