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Year of publication
Subject
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Postsektor 1,903 Postal sector 1,901 Direktmarketing 1,579 Direct marketing 1,572 Deutschland 874 Germany 845 E-Mail 666 E-mail 575 Theorie 530 Theory 530 Consumer behaviour 443 Konsumentenverhalten 438 USA 426 United States 422 Regulierung 383 Regulation 378 Deregulierung 367 Deregulation 363 Distance selling 320 Distanzhandel 319 Online-Marketing 307 Internet marketing 299 EU countries 270 EU-Staaten 270 Relationship marketing 265 Beziehungsmarketing 264 Großbritannien 227 United Kingdom 225 Welt 221 World 221 Werbewirkung 210 Advertising effects 209 Marketing management 190 Marketingmanagement 190 Werbung 187 Advertising 183 Wettbewerb 179 Telekommunikation 175 Internet 172 Telecommunications 172
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Online availability
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Undetermined 937 Free 734 CC license 38 Digitizable 16
Type of publication
All
Article 2,511 Book / Working Paper 2,183 Journal 122 Other 4 Database 1
Type of publication (narrower categories)
All
Article in journal 1,366 Aufsatz in Zeitschrift 1,366 Aufsatz im Buch 780 Book section 780 Graue Literatur 619 Non-commercial literature 619 Working Paper 321 Arbeitspapier 309 Hochschulschrift 279 Thesis 226 Collection of articles of several authors 169 Sammelwerk 169 Amtsdruckschrift 154 Government document 154 Konferenzschrift 107 Case study 93 Fallstudie 93 research-article 81 Bibliografie enthalten 74 Bibliography included 74 Aufsatzsammlung 67 Conference proceedings 62 Conference paper 61 Konferenzbeitrag 61 Statistik 53 No longer published / No longer aquired 46 Statistics 44 Forschungsbericht 39 Ratgeber 37 Guidebook 33 Lehrbuch 24 Advisory report 23 Gutachten 23 Textbook 22 Business report 21 Geschäftsbericht 21 Dissertation u.a. Prüfungsschriften 19 Handbook 17 Handbuch 17 Market information 15
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Language
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English 3,062 German 1,469 Undetermined 146 French 87 Italian 19 Polish 15 Russian 10 Spanish 9 Danish 6 Hungarian 6 Dutch 6 Swedish 6 Arabic 5 Finnish 4 Croatian 3 Portuguese 3 Afrikaans 2 Azerbaijani 2 Norwegian 2 Slovenian 2 Serbian 2 Turkish 2 Bulgarian 1 Czech 1 Hebrew 1 Indonesian 1 Japanese 1 Latvian 1 Romanian 1 Ukrainian 1 Chinese 1
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Author
All
Crew, Michael A. 73 Kleindorfer, Paul R. 64 Jaag, Christian 34 Cremer, Helmuth 33 De Donder, Philippe 28 Rodriguez, Frank 27 Kreutzer, Ralf T. 25 Brennan, Timothy John 22 Dudley, Paul 22 Krafft, Manfred 18 Mann, Andreas 18 Elsenbast, Wolfgang 17 Holland, Heinrich 17 Niederprüm, Antonia 17 Kalevi Dieke, Alex 16 Schwarz, Torsten 16 Dietl, Helmut 15 Lutzenberger, Martin 15 Parcu, Pier Luigi 15 Roy, Bernard 15 Franses, Philip Hans 14 Trinkner, Urs 14 Glass, Victor 13 Karlan, Dean 13 Soteri, Soterios 13 Eccles, Richard 12 Finger, Matthias 12 Florens, Jean-Pierre 12 Hesse, Jürgen 12 Joram, Denis 12 Belz, Christian 11 Borsenberger, Claire 11 Campbell, James I. 11 Donkers, Bas 11 Stumpf, Ulrich 11 Trinkner, Urs Walter Oktavian 11 Van den Poel, Dirk 11 Cox, Helmut 10 Junk, Petra 10 Künzler, Hans-Peter 10
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Institution
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Weltpostverein 27 Deutscher Dialogmarketing Verband 18 Europäische Kommission 17 National Bureau of Economic Research 17 Springer Fachmedien Wiesbaden 15 Monopolkommission 13 OECD 8 World Bank 8 United States Postal Service 7 Deutscher Direktmarketing-Verband 6 Edward Elgar Publishing 6 Great Britain / Post Office 6 Université Paris-Dauphine (Paris IX) 6 Erasmus Research Institute of Management 5 Europäische Kommission / Statistisches Amt 5 Swiss Economics 5 Bundesverband des Deutschen Versandhandels 4 Campus Verlag 4 Copenhagen Economics 4 Deutsche Postgewerkschaft <1949 gegründet> 4 European Commission / Joint Research Centre 4 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 4 Europäische Union / Rat 4 Großbritannien / Department of Trade and Industry 4 Mathematica Policy Research 4 Organisation for Economic Co-operation and Development 4 School of Economics, Universiteit Utrecht 4 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 4 Bundesnetzagentur für Elektrizität, Gas, Telekommunikation, Post und Eisenbahnen 3 Bundesnetzagentur für Elektrizität, Gas, Telekommunikation, Post und Eisenbahnen / Referat Marktbeobachtung, Entgeldvergleiche, Qualitätsmessungen im Postwesen 3 Cowles Foundation for Research in Economics, Yale University 3 Deutsche Bundespost Postdienst 3 Deutsche Post AG 3 Deutschland <Bundesrepublik> / Bundesregierung 3 EconWPA 3 Economics Research, World Bank Group 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 3 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 3 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 3 Inter-American Development Bank 3
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Published in...
All
SpringerLink / Bücher 52 Handbook of worldwide postal reform 49 Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste 36 Competition and regulation in the postal and delivery sector 35 Progress in the competitive agenda in the postal and delivery sector 33 Health marketing quarterly 30 Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche 26 Europäische Hochschulschriften / 5 25 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 25 Topics in Regulatory Economics and Policy 24 Progress toward liberalization of the postal and delivery sector 23 Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 22 Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts 20 Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste 20 Future directions in postal reform 19 Aslib Proceedings 18 Journal of business research : JBR 18 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 18 Multi-modal competition and the future of mail 18 International journal of pharmaceutical and healthcare marketing : IJPHM 17 NBER working paper series 17 Advances in regulatory economics 16 Kom / Kommission der Europäischen Gemeinschaften 16 Leitfaden Online-Marketing ; [Bd. 1] 16 Topics in regulatory economics and policy series : TREP 16 Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP 16 Direct marketing : an international journal 15 Reforming the postal sector in the face of electronic competition 15 Direct marketing in action : cutting-edge strategies for finding and keeping the best customers 14 European journal of operational research : EJOR 14 The role of the postal and delivery service in a digital age 14 Working paper / National Bureau of Economic Research, Inc. 14 Direct store delivery : concepts, applications and instruments 13 IDEI working papers 13 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 13 Regulatory and economic challenges in the postal and delivery sector 13 Service Challenges, Business Opportunities, and Regulatory Responses in the Postal Sector 13 Springer eBook Collection 13 Journal of regulatory economics 12 NBER Working Paper 12
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Source
All
ECONIS (ZBW) 4,377 USB Cologne (EcoSocSci) 141 RePEc 138 Other ZBW resources 131 EconStor 20 BASE 10 USB Cologne (business full texts) 3 ArchiDok 1
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Showing 1 - 10 of 4,821
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Internet standards : email communication security standards : an analysis of uptake in the EU : 2025
Kouliaridis, Vasileios (contributor);  … - European Commission / Joint Research Centre - 2025
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015520785
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Categorizing review spam in tourism and hospitality
Liu, Yi; Liu, Huimin; Gao, Xuan; Li, Xiang; Han, Fangfei - In: Annals of tourism research empirical insights 6 (2025) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10015561129
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From fashion to electronics : analyzing shopee Indonesia email marketing content across different product categories
Tri Anita Rahayu; Rahyadi, Irmawan; Marlina, Desti; Mani, La - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 2, pp. 139-155
Manuscript type: Research Article. Research Aims: This study aims to analyze Shopee Indonesia's email marketing strategies across different product categories and understand how messaging, design, and promotional approaches are tailored to each category. Design/methodology/approach: The research...
Persistent link: https://www.econbiz.de/10015589747
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Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective
Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent business & management 10 (2023) 1, pp. 1-17
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the …, such as, informational value, entertainment-based message content, layout, visual appeal, attitude toward e-mail … an online survey of 436 opt-in e-mail marketing subscribers. Structural equation modelling (SEM) was employed to measure …
Persistent link: https://www.econbiz.de/10014468682
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
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Internet standards : email communication security standards - an analysis of uptake in the EU : March 2024
Kouliaridis, V. (contributor); Sanchez, I. (contributor) - Europäische Kommission / Gemeinsame Forschungsstelle - 2024
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015276568
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Amazonismus : Management, Eigensinn und kollektiver Widerstand im digitalen Kapitalismus
Barthel, Georg - 2024
Biographical note: Georg Barthel forscht als Postdoc an der Universität Aalborg zu kollektivem Handeln von migrantischen Beschäftigten. Zuvor war er wissenschaftlicher Mitarbeiter am Institut Arbeit und Qualifikation (IAQ) der Universität Duisburg-Essen. Seine Forschungsschwerpunkte sind u.a....
Persistent link: https://www.econbiz.de/10015199109
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Tone at the top, corporate irresponsibility and the Enron emails
Taylor-Neu, Kieran; Rahaman, Abu Shiraz; Saxton, Gregory D. - In: Accounting, auditing & accountability journal 37 (2024) 9, pp. 336-364
Persistent link: https://www.econbiz.de/10015207270
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A hybrid correlation-based deep learning model for email spam classification using fuzzy inference system
Ayo, Femi Emmanuel; Ogundele, Lukman Adebayo; Olakunle, … - 2024
Spam emails are unwanted and unsolicited messages. The major problems in email spam detection methods are low detection rates and a high likelihood of false alarms. This study proposes a hybrid correlation-based deep learning model for email spam classification using a fuzzy inference system....
Persistent link: https://www.econbiz.de/10014541613
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Internet standards : email communication security standards : an analysis of uptake in the EU : September 2024
Kouliaridis, Vasileios (contributor);  … - European Commission / Joint Research Centre - 2024
Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open Internet. In this context, the wide adoption of key Internet security standards, such as StartTLS, SPF, DKIM, DMARC, DANE and DNSSEC, is essential for a safe cyberspace for...
Persistent link: https://www.econbiz.de/10015321566
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