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Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Chiu, Yu-Chun
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1101-1108
Persistent link: https://www.econbiz.de/10011788985
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