Tiu Chai Hui; Dayang-Affizzah Awang-Marikan - In: The international journal of business science & applied … 17 (2022) 3, pp. 66-92
adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act … inhibiting role of consumer inertia is weakened by two market isomorphism forces (i.e., coercive pressures and normative … insignificant. Empirical findings confirm the intercorrelation of consumer inertia 1st order dimensions, and market isomorphism …
