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Search: subject:"marketer generated content"
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Social Web
13
Social web
13
Internet marketing
12
Online-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
marketer-generated content
7
Viral marketing
6
Virales Marketing
6
Marketer-generated content
5
Social media
5
social media
5
Beziehungsmarketing
4
MGC
4
Relationship marketing
4
Content Management
3
Content management
3
Customer integration
3
Kundenintegration
3
Digital platform
2
Digitale Plattform
2
Marketer generated content
2
Twitter
2
content analysis
2
customer engagement
2
(enterprise) microblogging
1
Advertising value
1
Airbnb title description
1
Business model
1
Business models
1
Consumer attitudes
1
Content analysis
1
Content-sharing
1
Control
1
Cue utilization theory
1
Customer value
1
Difference-in-differences
1
Digital virtual consumption
1
E-commerce
1
EWOM
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Article
16
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16
Aufsatz in Zeitschrift
16
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English
16
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Huang, Jinghua
2
Tan, Yong
2
Abid, Aman
1
Acharya, Suresh
1
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Baeshen, Yasser
1
Ballings, Michel
1
Bigné Alcañiz, J. Enrique
1
Cenesizoglu, Tolga
1
Charlin, Laurent
1
Chattopadhyay, Manojit
1
Ding, Jianwei
1
Erkan, Ismail
1
Evans, Chris
1
Fang, Wenpei
1
Ganesan, P.
1
Ghoneim, Ahmad
1
Harper, Tauel
1
Harrigan, Paul
1
Hewett, Kelly
1
Jin, Yue
1
Kumar, V.
1
Li, Yuhao
1
Luo, Biao
1
Lv, Zhepeng
1
Martínez-Navarro, Jesús
1
Meire, Matthijs
1
Mu, Jifeng
1
Nepomuceno, Marcelo Vinhal
1
Noguti, Valeria
1
Oh, Chong
1
Oh, Lih-Bin
1
Pal, Debdatta
1
Peng, Yuhong
1
Qi, Jiayin
1
Qu, Qixing
1
Rahemi, Hooman
1
Ren, Fei
1
Roy, Sanjit
1
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Journal of electronic commerce research : JECR
3
European journal of marketing
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of organizational computing and electronic commerce
1
Marketing intelligence & planning
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ECONIS (ZBW)
16
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16
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1
Should we feed the trolls? : using
marketer-generated
content
to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal
;
Rahemi, Hooman
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
Saved in:
2
Exploring the strategic role of
Marketer-Generated-Content
analytics towards Airbnb hosts sales optimization
Chattopadhyay, Manojit
;
Pal, Debdatta
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 253-282
Persistent link: https://www.econbiz.de/10014511631
Saved in:
3
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
4
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
5
Consumption of
marketer-generated
content
: consumers as curators of marketing messages that they consume on social media
Noguti, Valeria
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3545-3567
Persistent link: https://www.econbiz.de/10013457458
Saved in:
6
Which
Marketer-generated-content
is more effective? : an experimental study in the context of a peer-to-peer accommodation platform
Tao, Dandan
;
Fang, Wenpei
;
Luo, Biao
;
Wan, Liang
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013266144
Saved in:
7
Marketer-generated
content
Lv, Zhepeng
;
Jin, Yue
;
Huang, Jinghua
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 495-516
Persistent link: https://www.econbiz.de/10012616928
Saved in:
8
The role of
marketer-generated
content
in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Using user- and
marketer-generated
content
for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
10
Factors that affect students' intention and use of technology : an assessment of UTAUT2 in the context of YouTube video forwarding behaviour
Acharya, Suresh
;
Ganesan, P.
- In:
International journal of business and emerging markets …
11
(
2019
)
4
,
pp. 348-367
Persistent link: https://www.econbiz.de/10012209045
Saved in:
1
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