Remėzienė, Ingrida - 2006
SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages …, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing … strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of …