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~subject:"USA"
~isPartOf:"International journal of sport management and marketing : IJSMM"
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USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
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Brand management
44
Markenführung
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Football
41
Fußball
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39
Sportorganisation
39
Sponsoring
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Sponsorship
36
United States
36
Brand image
25
Markenimage
25
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23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
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Sportmanagement
14
sport management
14
sports marketing
14
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DeGaris, Larry
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Won, Doyeon
2
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Bahng, Chang-ki
1
Battenfield, Frederick L.
1
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1
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1
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1
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1
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1
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1
Choi, Yun Seok
1
Clark, John S.
1
Cohen, Adam
1
Cooper, Coyte G.
1
DePerno, Daniel
1
DeShields, Oscar W.
1
Dodds, Mark
1
Drane, Dan
1
Easter, Beth A.
1
Eisenberg, Jeff
1
Ferreira, Mauricio
1
Goebert, Chad
1
Goss, Benjamin D.
1
Gray, Dianna P.
1
Greenhalgh, Gregory P.
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Hall, Todd
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Han, Peter
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Hardin, Robin
1
Heisey, Kevin
1
Irwin, Richard
1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of historical research in marketing
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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1
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
2
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
3
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
4
The IndyCar Series : a
marketing
channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
5
Collaborative
marketing
at the NWCA National Duals
Cooper, Coyte G.
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
Saved in:
6
Technology segmentation for
marketing
: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn
;
Judson, Kimberly M.
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
Saved in:
7
Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
Saved in:
8
The recreational sport participation scale : development, testing and practical application
Mueller, Thomas S.
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 144-158
Persistent link: https://www.econbiz.de/10009739380
Saved in:
9
Special issue: The management and
marketing
of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
10
Motivating factors influencing college students' participation in charity sport events
Won, Doyeon
;
Park, Meungguk
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 296-321
Persistent link: https://www.econbiz.de/10008810217
Saved in:
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