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~subject:"USA"
~subject:"Brand image"
~isPartOf:"International journal of sport management and marketing : IJSMM"
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USA
Brand image
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
Sponsoring
36
Sponsorship
36
United States
36
Markenimage
25
Social Web
23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
14
Sportmanagement
14
sport management
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sports marketing
14
Event marketing
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60
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DeGaris, Larry
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2
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2
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2
Roy, Donald P.
2
Sotiriadou, Popi
2
Won, Doyeon
2
Agyemang, Kwame J. A.
1
Alguacil, Mario
1
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1
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Argue, Evan
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1
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1
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1
Battenfield, Frederick L.
1
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1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Breuer, Christoph
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Casper, Jonathan M.
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Choi, Yun Seok
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1
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1
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Daou, Lindos
1
DePerno, Daniel
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1
Dekhil, Fawzi
1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
481
The journal of brand management : an international journal
322
The journal of product & brand management
298
Journal of retailing and consumer services
231
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
122
European journal of marketing : EJM
120
International journal of hospitality management
118
Psychology & marketing
118
Tourism management : research, policies, practice
108
Journal of marketing
101
Asia Pacific journal of marketing and logistics
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
Journal of the Academy of Marketing Science
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
81
Journal of global marketing
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Journal of strategic marketing
68
Journal of international consumer marketing
65
The journal of consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
International marketing review
60
Journal of marketing research : JMR
60
Journal of hospitality marketing & management
57
Cogent business & management
54
Journal of promotion management : JPM
53
Journal of business ethics : JOBE
52
The journal of business & industrial marketing
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
International journal of market research : JMRS ; the journal of the Market Research Society
50
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ECONIS (ZBW)
60
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1
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
4
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
7
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
8
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
9
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
10
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
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