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~subject:"USA"
~subject:"Sponsorship"
~isPartOf:"International journal of sport management and marketing : IJSMM"
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USA
Sponsorship
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
Sponsoring
36
United States
36
Brand image
25
Markenimage
25
Social Web
23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
14
Sportmanagement
14
sport management
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sports marketing
14
Event marketing
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DeGaris, Larry
3
Dees, Windy
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Séguin, Benoit
2
Won, Doyeon
2
Abeza, Gashaw
1
Alguacil, Mario
1
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1
Andrew, Damon P. S.
1
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1
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1
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1
Berardone, David
1
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1
Bishop, Stacy
1
Blais, Douglas D.
1
Blakey, Paul
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Natalie A.
1
Byon, Kevin K.
1
Casper, Jonathan M.
1
Chavan, Ravi
1
Choi, Young-hwan
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Choi, Yun Seok
1
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Clark, John S.
1
Cohen, Adam
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
129
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
98
Journal of advertising research
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
Journal of marketing
58
Journal of sport management : the official journal of the North American Society of Sport Management
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
49
Journal of marketing management : MM
47
Psychology & marketing
46
European journal of marketing : EJM
45
International journal of sports marketing & sponsorship
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of retailing and consumer services
40
The journal of business & industrial marketing
40
Sport management review
39
The journal of brand management : an international journal
39
Journal of marketing theory and practice
36
Journal of travel and tourism marketing
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Services marketing quarterly
34
Journal of global marketing
33
The journal of services marketing
33
Journal of business ethics : JOBE
32
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
The journal of product & brand management
29
Journal of marketing research : JMR
28
Business horizons
27
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ECONIS (ZBW)
67
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1
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
2
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
3
Ambush
marketing
and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
4
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
5
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
6
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
7
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
8
A content analysis of sponsor representation across professional sport websites : extension of attribute typology
Berardone, David
;
Nguyen, Sheila
;
Turner, Paul
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 286-305
Persistent link: https://www.econbiz.de/10009514073
Saved in:
9
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
10
The IndyCar Series : a
marketing
channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
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