Dekimpe, Marnik G.; Franses, Philip Hans; Hansses, … - 2006
Time-Series Models in Marketing
Marnik G. Dekimpe, Philip Hans Franses,
Dominique M. Hansses and …
RESEARCH IN MANAGEMENT
ABSTRACT AND KEYWORDS
Abstract
Marketing data appear in a variety of forms. An often-seen form is … considerable attention in the marketing literature.
These are (1) the use of persistence modelling and (2) the use of state space …