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~type_genre:"Fallstudie"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Konsumgütermarketing"
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Cases on branding strategies and product development : successes and pitfalls
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Cases on business and management in the MENA region : new trends and opportunities
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Schriftenreihe Dienstleistungsmanagement: Tourismus, Sport, Kultur
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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