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~type_genre:"Fallstudie"
~isPartOf:"Harvard business review : HBR"
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USA
15
United States
15
Brand management
8
Markenführung
8
Lieferantenmanagement
6
Supplier relationship management
6
Business model
5
Geschäftsmodell
5
Marketing management
5
Marketingmanagement
5
Multinationales Unternehmen
4
Transnational corporation
4
Beziehungsmarketing
3
Competitive strategy
3
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3
IT-gestütztes Marketing
3
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Type of publication
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Article
33
Type of publication (narrower categories)
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Fallstudie
Article in journal
171
Aufsatz in Zeitschrift
171
Case study
33
Interview
3
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English
33
Author
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Bertini, Marco
4
Avery, Jill
2
Tavassoli, Nader T.
2
Ahmed, Zafar U.
1
Alber, Laura
1
Anderson, Eric T.
1
Aoki, Katsuki
1
Bardhi, Fleura
1
Birnbaum, Daniel
1
Cook, Scott
1
Cross, Tom
1
DeLong, Thomas J.
1
Decker, Christiane
1
Dev, Chekitan S.
1
Driest, Frank van den
1
Eckhardt, Giana M.
1
Finkbeiner, Carl
1
Fournier, Susan
1
Gourville, John T.
1
Grossman, Mindy
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Huchzermeier, Arnd
1
Humphreys, John
1
Jones, Geoffrey
1
Kaplan, Robert S.
1
Kirby, Julia
1
Lennerfor, Thomas Taro
1
Loch, Christoph H.
1
MacMillan, Ian C.
1
Martin, Roger L.
1
Mulani, Narendra P.
1
Norton, Michael I.
1
Nunes, Paul F.
1
Ofek, Elie
1
Plank, Kevin
1
Pryor, Mildred
1
Sahlman, William A.
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Sasser, W. E.
1
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard-Business-Manager : das Wissen der Besten
31
Gabler Edition Wissenschaft
22
The journal of business & industrial marketing
19
City branding : theory and cases
18
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Cases on strategic social media utilization in the nonprofit sector
9
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
The marketing review
8
Tourism management : research, policies, practice
8
Customer-centric marketing strategies : tools for building organizational performance
7
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ECONIS (ZBW)
33
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1
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1
SodaStream’s CEO on turning a banned Super Bowl ad into
marketing
gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
3
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
4
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
5
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
Saved in:
6
Marketing
when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
7
Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
Saved in:
8
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
9
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
10
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
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