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~type_genre:"Fallstudie"
~isPartOf:"Harvard business review : HBR"
~subject:"USA"
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15
Brand management
8
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8
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5
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1
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1
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1
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1
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
10
Cases on strategic social media utilization in the nonprofit sector
5
Global business and organizational excellence : a review of research & best practices
5
Sport management review
4
Brands : interdisciplinary perspectives
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Field guide to case study research in business-to-business marketing and purchasing
3
Journal of business case studies
3
Journal of fashion marketing and management
3
Marketing through minefields
3
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
2
Case studies in sustainability management
2
Crowdfunding : the corporate era
2
Enterprise & society : the international journal of business history
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
Journal of business & entrepreneurship : JBE
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of service research : JSR
2
Keeping strategy on track
2
Management information systems : mis quarterly
2
Marketing management : a cultural perspective
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
Review of agricultural economics : RAE
2
SpringerLink / Bücher
2
The journal of applied business research
2
Working papers / Harvard Business School, Division of Research
2
A handbook of corporate governance and social responsibility
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Case study and review
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Connect, learn, succeed
1
Contributions to economics
1
Corporate creativity : developing an innovative organization
1
Customer relations
1
Discussion paper series / IZA
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ECONIS (ZBW)
15
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15
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1
SodaStream’s CEO on turning a banned Super Bowl ad into
marketing
gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
Marketing
when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
4
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
5
The CEO of Williams-Sonoma on blending instinct with analysis
Alber, Laura
- In:
Harvard business review : HBR
92
(
2014
)
9
,
pp. 41-44
Persistent link: https://www.econbiz.de/10010402180
Saved in:
6
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
Saved in:
7
Can you win back online shoppers?
Teixeira, Thales S.
;
Gupta, Sunil
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011340312
Saved in:
8
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
9
From superstorms to factory fires
Simchi-Levi, David
;
Schmidt, William
;
Wei, Yehua
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 97-101
Persistent link: https://www.econbiz.de/10010235440
Saved in:
10
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
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